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Big Chain vs. Traditional Pizza

Big Chain vs. Traditional Pizza

From fast food to fine dining, there is a wide range of variety and quality when it comes to pizza. Selection, convenience, and ingredients all play a role when it comes to choosing what type of pizza to buy and where to buy it from, and your restaurant may offer pizza that falls somewhere in the spectrum! Knowing what separates mediocre from gourmet when it comes to pizza can help you solidify your place in the pizza market, and understanding the details that differentiate big chain and traditional styles are important.

Remember that time that Congress attempted to pass a bill declaring pizza a vegetable? Pizza is a large part of American tradition, even though the recipe originates from overseas! The typical setup is a flatbread with sauce, cheese, and toppings, but the variations are truly limitless. Big chain pizza shops have found ways to perfect the efficiency of their pizza-making process for maximum profits, while restaurants and fine dining establishments may pay a little more attention to detail. Here are a few of the key differences between the two restaurants and their pizza:


Big chain pizzerias strive to offer quick, low-cost selections. The cost? Quality Ingredients. Big chain restaurants purchase ingredients in bulk and at the lowest costs possible. This results in a generally acceptable taste for most buying customers, but the quality is low and sometimes even questionable! One blogger found it difficult to get a straight answer on the ingredients in large-chain pizzas. At the same time, a traditional restaurant has more freedom to purchase ingredients with fewer preservatives - maybe even from a farmer’s market. Casual and fine dining establishments tend to focus on the quality of ingredients, as this reflects in the quality of the final product!


As we just mentioned the quality of the ingredients typically reflects on the cost of the final product. Big chain pizzerias have perfected the art of low-cost products, and the prices are in range for most Americans to purchase the product on a regular basis. Traditional pizzerias may offer better products but at a higher cost to guests, stifling the consistency of repeat business.


Within the past few years, big chain pizzerias have put a focus on freedom to choose. That is, customers can select from a wide variety of toppings and add-ons. While these selections are typically numerous, traditional pizzerias can offer higher quality products and, thus, wider selections. In traditional pizzerias, bakers generally have more freedom to be creative and use more interesting ingredients. Big chain pizzerias may offer, say, pepperoni - but only one type. Your selection may seem vast with a big chain restaurant, but the better and more diverse choices usually lie in traditional settings.

While big chain pizzerias may be able to offer low-cost, quick pizzas, traditional pizzas tend to be higher quality and with a better selection. The cost to big chain restaurants of offering fast, cheap products tends to be in quality. Both styles have their benefits, and your restaurant may lie somewhere in between!


Sales Consultant


E Friedman Associates Inc

T: 800-555-0666 x 1975

D: 516-882-1975



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