Foamed Art Inflation
Coffee and espresso drinks have notoriously been on the high-end of what we’d view as ‘reasonable’ in terms of pricing. In fact, many coffee shops capitalize on this by pushing the limits on their price ranges to make the most out of every latte, mochaccino, and every other fancy caffeinated beverage. Coffee and espresso drinks can enhance a beverage menu, and with fall right around the corner, many are brushing off the dust from their commercial espresso machine to cater to the increase in demand. One aspect that many overlooks, though, is proving to be a huge profit booster: Foam Art.
According to a new study published this month in the Journal of Sensory Studies, humans perceive the value of a coffee drink to be higher if it features latte art. But what’s the real difference? While participants offered two coffee drinks - one with art and one without - report same intensities and qualities of taste and preparation, many were willing to admit that they’d pay a little more for the one with the foam art. How much more? "People are willing to pay between 11 to 13 percent more for coffee with latte art than for those without it."
So what does your restaurant need to potentially tap into this foam art craze? Milk is one of the key ingredients to latte art, as it’s like the paint that goes on the canvas of the espresso beverage. The milk foam used for latte art has a slightly different texture than the milk foam that you see atop a cappuccino, as it must be made of small, evenly sized bubbles and should have a velvety-looking texture with a slight sheen to it. Rather than steaming the milk, one must learn the art of ‘stretching’ milk to achieve the perfect texture for foam art.
Add cold milk - not room temp or warm - to your brother.
After foaming, swirl the foamed milk around in the pitcher for a few seconds.
If you are still seeing large bubbles, pound the bottom of the pitcher on the counter several times and then swirl vigorously for 20-30 seconds.
The resulting milk should be poured at an even rate, allowing the foam to cover the top of the latte for a design that covers the entire surface of the cup. From here, the barista has the ability to pour in different directions to create a base design, and then they’re able to utilize different tools to pull the froth in different directions to create any number of foam art designs!
The possibilities are endless for a creative barista, and with warm coffee drinks on the verge of exploding into peak fall season, now is the time to perfect your foam art techniques.
E Friedman Associates