What do our designations mean
In our industry, the market has become crowded with brands and we want our customers to know which brands we believe are worth the extra cost. Based on a history of quality, awards and customer feedback, we chose to highlight the very best brands.
All brands on our site are vetted for product quality and we would remove any brand if they fail to meet our standards. But some brands stand out and need to be recognized for their history of exceptional innovation, quality workmanship and professional customer service.
In the Automotive industry for instance, one understands why a Mercedes Benz would be more expensive than for instance a Dodge. There are major differences and expectations between a luxury and entry level brand. Beyond esthetics and innovations, a Premium car should be reliable.
The Premium designation is given to proven brands of the highest caliber. There is a slight bias toward established quality American brands. The recognized premium and Superior brands also have a higher resale value.
The Superior designation is given to brands that are reliable performers but perhaps have less features and are slightly less expensive than the Premium.
When your business depends on your equipment, you are best off not skimping on technologically advanced reliable brands.
Why does CKitchen.com now also offer economy equipment?
While we are known to carry all the finest Commercial Kitchen Equipment brands, we have recently added an economy group of products. For 35 years, we have had a reputation of only offering a select group of brands. But the market has changed. Despite our suggestions to spend a bit more for a headache free experience, many buyers are reluctant to invest the extra money. To accommodate the economy shopper, we are now offering low cost equipment that meets our minimum standards.
There has been a substantial quantity of unproven Chinese and products flooding the market, many that don't have proper certifications and are produced with inferior parts. We are selective even with our low cost offerings and do our best to make sure that the products have a reliable warranty and the brand carries liability insurance. If the line develops an inordinate amount of warranty issues or the manufacturer is not adequately responsive, we will remove the line. There is a difference between cheap and inexpensive. This equipment will get a workout and just one extra service call can cost business and erase the potential savings. Respected brands also have a higher resale value.
Note that some brands have not yet earned a Superior or Premium designation but don't fit into the Outlet section. They remain undesignated for now.
Our Sales consultants will be glad to review ALL your options.