QR Codes and Contactless Ordering: Still Relevant in 2025?

In the wake of the COVID-19 pandemic, many industries experienced a swift digital transformation. Among the most notable changes was the widespread adoption of contactless technology, especially in restaurants. The implementation of QR codes and contactless ordering systems provided a solution to maintain safety and convenience. As we move further into 2025, the question arises: are QR codes and contactless ordering still relevant in the restaurant industry, or have they become a passing trend? This article will explore the continuing relevance of contactless ordering, how it has evolved, and its role in shaping the future of dining experiences.

The Rise of Contactless Ordering

Before the pandemic, QR codes were largely used for marketing purposes, promotions, and quick access to websites. However, when the world faced the health crisis, they quickly emerged as a powerful tool for reducing physical interactions. Restaurants began using QR codes to streamline the ordering process, offering diners a way to view menus, place orders, and make payments—all from their smartphones.

At its core, contactless ordering was introduced as a health and safety measure. Customers no longer had to handle physical menus or interact closely with waitstaff. Instead, a simple scan of a QR code with a smartphone allowed them to access the menu, select items, and complete their purchase without ever touching shared surfaces. This immediate response to the pandemic led to the rapid adoption of contactless ordering in restaurants globally, particularly for sit-down eateries and fast-casual dining establishments.

The Evolution of QR Codes and Contactless Systems

Fast forward to 2025, and the landscape of contactless technology has evolved significantly. Initially, many diners were hesitant about the new method of ordering, as they were unfamiliar with the technology. However, as the pandemic continued, both restaurant operators and customers grew accustomed to the ease and convenience of using QR codes and contactless ordering systems. The technology has now become an integral part of the dining experience for many consumers.

Today, the use of QR codes has expanded beyond basic menus. Many restaurants have upgraded their contactless ordering systems to integrate features such as:

Customization: Diners can easily customize their orders through the menu, such as requesting specific preparation styles or dietary accommodations, without relying on waitstaff to relay the message.

Loyalty Programs and Promotions: Restaurants have integrated loyalty programs into their contactless systems, rewarding repeat customers with discounts, free items, or exclusive promotions simply by scanning a QR code. This feature provides a seamless experience that encourages customer retention.

Multiple Payment Options: Payment options have expanded beyond traditional credit and debit cards. Customers now have the option to use mobile wallets, such as Apple Pay, Google Pay, or even cryptocurrency, making payments faster and more secure.

Multi-language Support: To accommodate a global customer base, many restaurants have upgraded their contactless ordering systems to support multiple languages, enabling tourists and non-local guests to enjoy a seamless dining experience.

While initially seen as a necessity during the pandemic, the success and convenience of these systems have made them a permanent fixture in many restaurants. It’s clear that QR codes and contactless ordering are no longer a temporary measure, but rather a transformative shift in the way customers interact with restaurants.

The Benefits of Contactless Ordering for Restaurants

For restaurant owners, the adoption of contactless technology offers several advantages. One of the most significant benefits is improved efficiency. With contactless ordering, restaurants can reduce wait times for customers, as orders are placed directly into the system without the need for manual entry by servers. This reduces human error and frees up staff to focus on other important tasks, such as food preparation or customer service.

Another key benefit is cost savings. By eliminating the need for physical menus, which require regular printing and updating, restaurants can significantly reduce operational costs. Digital menus can be updated instantly, ensuring that prices, promotions, and available items are always accurate. Furthermore, fewer physical interactions between staff and customers mean less need for staff to be dedicated to handling payments and taking orders.

In addition, contactless payment methods enhance security. With traditional payment systems, customers had to hand over credit cards or cash to servers, increasing the chances of theft or errors. Contactless payments, on the other hand, are faster and more secure, providing an added layer of protection for both customers and businesses.

Customer Preferences in 2025: Still Embracing Contactless

As we move deeper into 2025, customer preferences have also played a major role in sustaining the relevance of contactless technology in restaurants. While some customers may prefer the personal interaction of traditional dining experiences, many others have come to appreciate the convenience and safety that contactless systems provide.

A recent survey conducted by the National Restaurant Association found that over 60% of consumers prefer the ability to order and pay using a mobile device, even in post-pandemic times. Customers are increasingly seeking ways to streamline their dining experience, and contactless ordering meets this need. For busy professionals, families with young children, or individuals with limited mobility, the ability to place an order directly from a smartphone is a game-changer.

Moreover, customers are looking for a more personalized experience when they dine out. With contactless systems, restaurants can collect valuable data about customer preferences, order history, and dining habits. This data can be used to tailor promotions, suggest menu items based on past orders, or even send personalized offers directly to customers via their smartphones. This level of personalization not only improves the dining experience but also increases customer loyalty and satisfaction.

The Role of Contactless Ordering in the Future of Dining

Looking ahead, it is clear that contactless ordering will continue to shape the future of dining. As technology advances, we can expect further innovations in the way customers interact with restaurants. For example, the integration of AI-powered ordering systems could take personalization to the next level, allowing restaurants to predict customer preferences based on past behavior and offer menu items that align with their tastes.

Additionally, voice-activated ordering may become more prevalent, allowing customers to place orders without even touching their phones. This hands-free technology would be particularly useful in settings like drive-thru lanes or kitchens where customers are busy with other tasks.

Restaurants will also continue to leverage contactless payment options, such as facial recognition technology and biometric payments, to streamline the payment process. These advancements promise a future where dining out is quicker, safer, and more efficient than ever before.

In addition to the technological advancements in contactless ordering, restaurant equipment has also evolved to support this digital shift. 

The Challenges of Contactless Ordering

Despite the many benefits, there are still some challenges associated with contactless ordering. One of the main concerns for restaurant owners is the initial investment required to implement the technology. Setting up a robust contactless ordering system, including the integration of digital menus, payment gateways, and customer management tools, can be expensive, especially for small or independently owned restaurants.

There is also the issue of digital literacy. While smartphones are ubiquitous, not all customers are familiar with how to scan QR codes or navigate digital menus. This may create frustration for some diners, especially older adults or those who are not as tech-savvy.

Another challenge is the potential loss of personal interaction between servers and customers. While many diners appreciate the convenience of ordering from their phones, some still miss the personal touch that comes with interacting directly with staff. Striking the right balance between technology and human service is crucial for restaurants looking to maintain a welcoming atmosphere.

Conclusion: A Permanent Fixture in the Restaurant Industry?

As we look to 2025 and beyond, QR codes and contactless ordering systems have proven to be more than just a temporary trend. These technologies have reshaped the way restaurants operate and have become an integral part of the dining experience. For customers, the convenience, safety, and personalization offered by contactless ordering are here to stay. For restaurant owners, the benefits of efficiency, cost savings, and security are undeniable.

While challenges remain, the ongoing advancements in contactless technology suggest that its role in the restaurant industry will only grow stronger. As customer preferences continue to evolve, so too will the technologies that power contactless ordering, ensuring that the dining experience in 2025 is faster, more efficient, and more personalized than ever before.

In conclusion, QR codes and contactless ordering are indeed still relevant in 2025, and they will likely remain a vital component of the restaurant industry for years to come.