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A small restaurant can transform their operation for success with these mobile marketing strategies designed to increase both foot traffic and online traffic.

The holiday season typically means more traffic and busier peak hours, and making the most out of each and every customer can substantially boost your overall profits. Gift cards are a great way to tap into the holiday season while promoting your business in the long-run. 

“Just a glass of water.” If this is what your customers order a drink when they come into your restaurant, then you’re missing out on a huge portion of profit at your bar!

Chances are, the majority of your customers are on some social media platform. Twitter, Facebook, LinkedIn, Pinterest, Instagram - there are a multitude of social media outlets that can be utilized to reach your customers at little to no cost to you! While you may have recognized the value of social media for brand marketing, avoiding social media pitfalls and keeping your content fresh is key to having a successful social media platform.

For small business owners, opening a new restaurant can be a financially daunting task. There are a variety of small business lease options to help you and your business afford quality, name-brand equipment to support your kitchen operations.

Convenience stores are notorious for capturing sales based on impulse buys, and who better to market those impulses towards than the Millennial generation?

Your restaurant is designed for pragmatism and comfort, especially when it comes to front-of-house operations. This is the area where customers must feel comfortable and at ease and where employees can operate efficiently and quickly - all without influencing the perception of relaxation. Seating and table arrangements are a key component to this efficient setup, and understanding seating capacities can help ensure that you purchase the right types and amounts of seats for your table setups.

In the early 1900’s, restaurants were much different than they are today! Fast forward to 2014, and restaurants have many new advances in technology to help them reach their clientele and serve their customers.

POS - also known as Point of Sale - systems are essential to modern restaurant efficiency. As the holiday season quickly approaches, it’s time to either update or upgrade your system!

Opening a new restaurant is a daunting task and costly endeavour for many. When it comes to kitchen equipment, knowing how to make informed purchases that are both cost-effective and long-standing can help retain your working capital while reducing headaches in the future.

Have you ever eaten at a restaurant and spent more on a meal than you had originally planned to? Or left a restaurant after tipping your server a bit too much. Well, you may have fallen subject to some the restaurant industry’s sneaky ways to get you to spend more money without even realizing it. Especially during the summertime and holiday seasons, many restaurant owners use sneaky tactics to boost their profits. Take a look at some of the money-making methods that restaurants use and be sure to consider them while you are dining out in order to save yourself a considerable amount of money.

With the ability to give a first impression, spread a viral campaign, and market to a growing population of internet-savvy customers, social media is one of the best investments of time, money, and effort when it comes to marketing your restaurant. By knowing how to organize your method of web-based advertising and utilizing social media websites appropriately, your restaurant can reap the benefits of social media and gain a viral foothold. 

Satisfied guests are what keep your restaurant in business! While hospitality entails that you cater to your guests, there are in fact limitations that should be considered. Learning where to draw the line when it comes to hospitality and sacrifice is key to keeping your customers happy while keeping true to yourself and your restaurant.

It may be hard, but it’s possible. You just need to know how to start a bakery business. You need to be able to see all the factors that go into play before you even open your doors—factors like budget, your name, and what kind of goods you’re offering. 

As if you didn’t already have enough to prepare for this holiday season, Small Business Saturday is just around the corner! With the ability to attract new business and increase immediate sales, here are some innovative ways to reap the most benefits during Small Business Saturday.

Learn how to choose seafood for your restaurant and get the best bang for your buck.