business tips

A small restaurant can transform their operation for success with these mobile marketing strategies designed to increase both foot traffic and online traffic.

The holiday season typically means more traffic and busier peak hours, and making the most out of each and every customer can substantially boost your overall profits. Gift cards are a great way to tap into the holiday season while promoting your business in the long-run. 

Are you thinking of keeping your restaurant doors open on Thanksgiving?
Here are a few tips to help you decide on what’s important and what’s not important for your special Thanksgiving event!

“Just a glass of water.” If this is what your customers order a drink when they come into your restaurant, then you’re missing out on a huge portion of profit at your bar!

Chances are, the majority of your customers are on some social media platform. Twitter, Facebook, LinkedIn, Pinterest, Instagram - there are a multitude of social media outlets that can be utilized to reach your customers at little to no cost to you! While you may have recognized the value of social media for brand marketing, avoiding social media pitfalls and keeping your content fresh is key to having a successful social media platform.

For small business owners, opening a new restaurant can be a financially daunting task. There are a variety of small business lease options to help you and your business afford quality, name-brand equipment to support your kitchen operations.

Convenience stores are notorious for capturing sales based on impulse buys, and who better to market those impulses towards than the Millennial generation?

Your restaurant is designed for pragmatism and comfort, especially when it comes to front-of-house operations. This is the area where customers must feel comfortable and at ease and where employees can operate efficiently and quickly - all without influencing the perception of relaxation. Seating and table arrangements are a key component to this efficient setup, and understanding seating capacities can help ensure that you purchase the right types and amounts of seats for your table setups.

In the early 1900’s, restaurants were much different than they are today! Fast forward to 2014, and restaurants have many new advances in technology to help them reach their clientele and serve their customers.

POS - also known as Point of Sale - systems are essential to modern restaurant efficiency. As the holiday season quickly approaches, it’s time to either update or upgrade your system!

Opening a new restaurant is a daunting task and costly endeavour for many. When it comes to kitchen equipment, knowing how to make informed purchases that are both cost-effective and long-standing can help retain your working capital while reducing headaches in the future.

Have you ever eaten at a restaurant and spent more on a meal than you had originally planned to? Or left a restaurant after tipping your server a bit too much. Well, you may have fallen subject to some the restaurant industry’s sneaky ways to get you to spend more money without even realizing it. Especially during the summertime and holiday seasons, many restaurant owners use sneaky tactics to boost their profits. Take a look at some of the money-making methods that restaurants use and be sure to consider them while you are dining out in order to save yourself a considerable amount of money.

With the ability to give a first impression, spread a viral campaign, and market to a growing population of internet-savvy customers, social media is one of the best investments of time, money, and effort when it comes to marketing your restaurant. By knowing how to organize your method of web-based advertising and utilizing social media websites appropriately, your restaurant can reap the benefits of social media and gain a viral foothold. 

Satisfied guests are what keep your restaurant in business! While hospitality entails that you cater to your guests, there are in fact limitations that should be considered. Learning where to draw the line when it comes to hospitality and sacrifice is key to keeping your customers happy while keeping true to yourself and your restaurant.

It may be hard, but it’s possible. You just need to know how to start a bakery business. You need to be able to see all the factors that go into play before you even open your doors—factors like budget, your name, and what kind of goods you’re offering. 

Watching trends in foodservice is key to staying ahead of the game. In fact, we blog weekly about different ways to freshen your menu to keep up-to-date with the latest trends! A group of patrons who are having a big hand shaping the foodservice industry are college-aged millennials. With around 52 million millennials accounting for 13 billion visits and $73 billion dollars in foodservice establishments in 2010, it pays to take their heed and spend the effort and time in investing in their preferences.

If you’ve ever stepped foot in a hip cafe or trendy coffee shop, then you’ve probably seen the amazing chalkboard art that typically accompanies their menus. Consider Starbucks, for example, who always uses chalkboards in different areas of their menu to highlight specials, emphasize new flavors, and give baristas a chance to connect with the customers.

Learn how to choose seafood for your restaurant and get the best bang for your buck.

Restaurants spend an excessive amount of money when they purchase bottled water to serve to their guests. In some establishments, the wait staff even serves soda water to their demanding customers. However, many restaurants can cut down on their expenses by serving guests water from the tap. Of course, when switching to tap water, the proper restaurant equipment is necessary to filter out bacteria and germs.

As you begin to create dishes and brainstorm about menu creation, here are some tips to keep in mind. Knowing how to design a restaurant menu, including what things to avoid during the creative process, can help you to woo foodies and gastronomy lovers. 

If you’re like a lot of people in this country, the idea of running your own business isn’t just a distant dream – it’s something you’re determined to make happen. For foodies out there, your love of cooking can be the key to running your own business. And these days, with the rise of the food truck and street food businesses, running a restaurant has never been more exciting.

Here are five tips to consider to help increase the foot traffic in your bar and increase your popularity with your crowd.