Image is everything, and the perception of your restaurant is based off of more than just the menu items you offer. The way a meal is presented can actually overshadow the quality of the meal itself. In fact, we’d argue that there’s more that influences the quality of a meal other than simply how the meal tastes! The type of dishware and glassware you use should reflect your restaurant’s theme and/or atmosphere. Glassware is an aspect of restaurant marketing that can be easily overlooked. The effects of the glassware you choose for your restaurant can influence customers’ overall perceptions.
Millenials, also known as the ‘Demand Generation’, have grown up on a foodservice style focused on DIY and customization. Let’s have a look at what some of the popular chains are delving into to cater to this DIY demand.
The food and hospitality industry is the second-highest occupation hampered by smoking. Helping yourself or your employees to kick the habit can improve the overall quality of your restaurant and the industry as a whole.
What once was a source of necessity, food has now evolved to becoming much more. Indeed, we take pride in our meals (as one can clearly see with Instagram photos of their soon-to-be-consumed items), and people are willing to pay top dollar for a meal that ‘tells a story’ (cage-free eggs, free-range chicken, etc).
We’ve all had that customer that seems to gripe about everything, but many customers who may sit in silence could actually also have some issues with your restaurant as well. While you may think that this isn’t necessarily of concern when these issues aren’t brought up within your own four walls, the fact of the matter is that those complaints may result in less loyalty, return patronage, and even some social media blunders down the road. So what are some of the most common complaints that customers have about restaurants?