Marketing Tips

Are you looking for creative ways to market your restaurant while also increasing your revenue?
The world is literally your stage and your audience and it is for this reason that a culinary YouTube channel is a great way to interact with potential customers and show-off some of your signature dishes.

A small restaurant can transform their operation for success with these mobile marketing strategies designed to increase both foot traffic and online traffic.

The holiday season typically means more traffic and busier peak hours, and making the most out of each and every customer can substantially boost your overall profits. Gift cards are a great way to tap into the holiday season while promoting your business in the long-run. 

Are you thinking of keeping your restaurant doors open on Thanksgiving?
Here are a few tips to help you decide on what’s important and what’s not important for your special Thanksgiving event!

“Just a glass of water.” If this is what your customers order a drink when they come into your restaurant, then you’re missing out on a huge portion of profit at your bar!

Have you ever been in a restaurant with a meal that looked so delicious that you wanted to take a picture of it to upload to Facebook, Twitter, or even your blog… but when you tried to capture the essence of your delicious-looking food, you ended up getting nothing but disappointment? Well, you’re certainly not alone. Often times, taking photos of food in restaurants turns out to be a very difficult job. Here are five tips to help you be more successful in taking a photograph of your food the next time around:

Most restaurants have taken the time to create a kids’ menu, and 90% of parents agree that having a kids’ menu is important when eating out. Designing an appropriate menu for children can boost ticket sales and cater to a population subset that simply should not be overlooked.

Convenience stores are notorious for capturing sales based on impulse buys, and who better to market those impulses towards than the Millennial generation?

While many owners are focused on more traditional means, a new wave of business-savvy managers are testing out the waters of wholesale items in addition to their typical foodservice practices. Restauranteurs are diversifying their business models by adding in wholesale items, helping to increase profits and increase marketability.

POS - also known as Point of Sale - systems are essential to modern restaurant efficiency. As the holiday season quickly approaches, it’s time to either update or upgrade your system!

With the ability to give a first impression, spread a viral campaign, and market to a growing population of internet-savvy customers, social media is one of the best investments of time, money, and effort when it comes to marketing your restaurant. By knowing how to organize your method of web-based advertising and utilizing social media websites appropriately, your restaurant can reap the benefits of social media and gain a viral foothold. 

Satisfied guests are what keep your restaurant in business! While hospitality entails that you cater to your guests, there are in fact limitations that should be considered. Learning where to draw the line when it comes to hospitality and sacrifice is key to keeping your customers happy while keeping true to yourself and your restaurant.

Watching trends in foodservice is key to staying ahead of the game. In fact, we blog weekly about different ways to freshen your menu to keep up-to-date with the latest trends! A group of patrons who are having a big hand shaping the foodservice industry are college-aged millennials. With around 52 million millennials accounting for 13 billion visits and $73 billion dollars in foodservice establishments in 2010, it pays to take their heed and spend the effort and time in investing in their preferences.

Holidays are a great way to promote your business. With Halloween quickly approaching, this is an incredibly smart way to market your restaurant, especially since Halloween is such a fun holiday! From Halloween decorations to Halloween specials, there is an endless number of ways to use this holiday to promote your business. Here are just five of the fun ideas.

As if you didn’t already have enough to prepare for this holiday season, Small Business Saturday is just around the corner! With the ability to attract new business and increase immediate sales, here are some innovative ways to reap the most benefits during Small Business Saturday.

If you’ve ever stepped foot in a hip cafe or trendy coffee shop, then you’ve probably seen the amazing chalkboard art that typically accompanies their menus. Consider Starbucks, for example, who always uses chalkboards in different areas of their menu to highlight specials, emphasize new flavors, and give baristas a chance to connect with the customers.

As you begin to create dishes and brainstorm about menu creation, here are some tips to keep in mind. Knowing how to design a restaurant menu, including what things to avoid during the creative process, can help you to woo foodies and gastronomy lovers. 

If you’re like a lot of people in this country, the idea of running your own business isn’t just a distant dream – it’s something you’re determined to make happen. For foodies out there, your love of cooking can be the key to running your own business. And these days, with the rise of the food truck and street food businesses, running a restaurant has never been more exciting.

Here are five tips to consider to help increase the foot traffic in your bar and increase your popularity with your crowd.