7 Simple Tips for Taking Appetizing Food Photographs this Winter

7 Simple Tips for Taking Appetizing Food Photographs this Winter

With shorter, darker days looming ahead, foodservice establishments will do well to start thinking of how they can create beautiful food photos for their winter marketing material. The nights are growing longer, giving food photographers much less natural light to work with, which means you will have to come up with creative ways to bring in more light to your photos. At the same time, these cold days inspire darker and moodier pictures to match the season’s atmosphere.
How to Build a Content Strategy for Your Restaurant Website

How to Build a Content Strategy for Your Restaurant Website

By having a clear content strategy, you can create specific, measurable goals and a solid plan for how to get there.

Three of the Best Ever April Fools Day Restaurant Promotions

Three of the Best Ever April Fools Day Restaurant Promotions

Discover three of the best April Fools Day Restaurant Promotions ever, and get a good laugh in the process.
Marketing Your Restaurant For The Holidays

Marketing Your Restaurant For The Holidays

Restaurant marketing strategies like these can help any business make a better connection with their customers, helping to increase return-business and even bringing in first-timers as well. How to make the best holidays marketing? Read this tips!

10 Tips on Picking the Perfect Restaurant Name

10 Tips on Picking the Perfect Restaurant Name

Your restaurant name is the first impression of your establishment so it has to be good. Here are our best tips on picking a great restaurant name.

5 Marketing Tips for a Bar Owner

5 Marketing Tips for a Bar Owner

Here are five tips to consider to help increase the foot traffic in your bar and increase your popularity with your crowd


 

How to Design a Restaurant Menu

How to Design a Restaurant Menu


As you begin to create dishes and brainstorm about menu creation, here are some tips to keep in mind. Knowing how to design a restaurant menu, including what things to avoid during the creative process, can help you to woo foodies and gastronomy lovers. 


 

Small Business Saturday

Small Business Saturday

As if you didn’t already have enough to prepare for this holiday season, Small Business Saturday is just around the corner! With the ability to attract new business and increase immediate sales, here are some innovative ways to reap the most benefits during Small Business Saturday.

Let Them Eat Cake!

Let Them Eat Cake!

Bakeries, cafes, and restaurants alike can see a boost in profits when they invest the time, energy, and effort into offering cake. 

Millennials Influencing the Snacking Craze

Millennials Influencing the Snacking Craze

Snacking has long been a part of American cuisine. Bite-size and small portion foods help to fill out the day in between our standard meal times, and many opt to snack as a way to indulge rather than sustain. The Millennial generation has further fueled the demand for snacking options, and restaurants who choose to forego these small-portion dishes can be missing out on a large chunk of profit.

Restaurant Week

Restaurant Week

Restaurant Week started Friday, and despite chilly temperatures and cold weather, many are looking to venture outside of their normal selections to try new or different restaurants. 


Gift Cards

Gift Cards

The holiday season typically means more traffic and busier peak hours, and making the most out of each and every customer can substantially boost your overall profits. Gift cards are a great way to tap into the holiday season while promoting your business in the long-run. 

Kicking the Discounts

Kicking the Discounts

With the recession in our rearview mirror, many restaurants are finding it hard to kick the discount programs they needed to use to attract customers during the economic downturn. Kicking the discounts can hurt at first, but it’s essential to getting your restaurant back on track to a normal, profitable business.

From Online Traffic to Brick-and-Mortar Sales

From Online Traffic to Brick-and-Mortar Sales

Restaurant owners have found that marketing their presence online on social platforms helps to generate traffic and promote your brand, but many still struggle with bridging the gap between their online and offline worlds. The end goal is to increase sales, and while there’s no sure-fire way to translate online buzz to actual sales, there are a few things you can do to get your customers off of their computer and into your restaurant.  

New Year, New Needs

New Year, New Needs

This year, rather than being reactive in your equipment needs, it’s time to be proactive and prepared for another successful season!  

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About
CKitchen, an E Friedman company, is a FULLY AUTHORIZED Food Service Equipment and Supplies Dealer that represents all major brands of commercial kitchen equipment. Since our inception in 1984, we focused on quality products and upscale projects. Our projects division is responsible for some of the largest food service projects in the country including Hotels, Restaurants and Institutions. We are loyal to our customers as well as our employees. Our average sales professional has been with us for over 8 years. This accounts for the fact that they are some of the most knowledgeable in the Restaurant Equipment industry. We continue to strive for value added service while maintaining the lowest prices in the industry. The bottom line is that we would like you to be pleased with your purchase today and for years to come...


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