With shorter, darker days looming ahead, foodservice establishments will do well to start thinking of how they can create beautiful food photos for their winter marketing material. The nights are growing longer, giving food photographers much less natural light to work with, which means you will have to come up with creative ways to bring in more light to your photos. At the same time, these cold days inspire darker and moodier pictures to match the season’s atmosphere.
Restaurant marketing strategies like these can help any business make a better connection with their customers, helping to increase return-business and even bringing in first-timers as well. How to make the best holidays marketing? Read this tips!
As you begin to create dishes and brainstorm about menu creation, here are some tips to keep in mind. Knowing how to design a restaurant menu, including what things to avoid during the creative process, can help you to woo foodies and gastronomy lovers.
As if you didn’t already have enough to prepare for this holiday season, Small Business Saturday is just around the corner! With the ability to attract new business and increase immediate sales, here are some innovative ways to reap the most benefits during Small Business Saturday.
Snacking has long been a part of American cuisine. Bite-size and small portion foods help to fill out the day in between our standard meal times, and many opt to snack as a way to indulge rather than sustain. The Millennial generation has further fueled the demand for snacking options, and restaurants who choose to forego these small-portion dishes can be missing out on a large chunk of profit.
The holiday season typically means more traffic and busier peak hours, and making the most out of each and every customer can substantially boost your overall profits. Gift cards are a great way to tap into the holiday season while promoting your business in the long-run.
With the recession in our rearview mirror, many restaurants are finding it hard to kick the discount programs they needed to use to attract customers during the economic downturn. Kicking the discounts can hurt at first, but it’s essential to getting your restaurant back on track to a normal, profitable business.
Restaurant owners have found that marketing their presence online on social platforms helps to generate traffic and promote your brand, but many still struggle with bridging the gap between their online and offline worlds. The end goal is to increase sales, and while there’s no sure-fire way to translate online buzz to actual sales, there are a few things you can do to get your customers off of their computer and into your restaurant.
CKitchen, an E Friedman company, is a FULLY AUTHORIZED Food Service Equipment and Supplies Dealer that represents all major brands of commercial kitchen equipment. Since our inception in 1984, we focused on quality products and upscale projects. Our projects division is responsible for some of the largest food service projects in the country including Hotels, Restaurants and Institutions. We are loyal to our customers as well as our employees. Our average sales professional has been with us for over 8 years. This accounts for the fact that they are some of the most knowledgeable in the Restaurant Equipment industry. We continue to strive for value added service while maintaining the lowest prices in the industry. The bottom line is that we would like you to be pleased with your purchase today and for years to come...