How the 3D Mapping Trend Can Enhance Your Restaurant
Are you wondering how to take your restaurant to the next level? Your food is great, your service is friendly, and you have a sleek design for your restaurant. What else can you do?
You should try 3D mapping.
What is 3D Mapping?
Also known as projection mapping, it’s technology that lets you turn anything into a “screen.” You can think of it as like a movie projector. Instead of using traditional lighting to create the look of a stage, 3D mapping uses HD video animation, motion graphics, and images to turn any surface into a screen.
Surfaces that have been used as screens have been cars, wedding cakes, and even tables. The last of which is something you can use in your restaurant.
The way it works is a bit complicated. First of all, you need something to project. You can use some already made or live video. There is also nonmoving images as well.
3D animation has been particularly popular.
Technicians will then scan the surface that will serve as the screen to create a digital, 3D topographical model of the surface. The model will be sent to a media server, which stores and manages the content before spreading it on the projectors.
The surface size dictates the number of projectors that are needed. Larger surface areas require more projectors to cover them.
The whole thing is a thoughtful, creative, integrated process that begins with storytelling, stagecraft, and spectacle. It then uses technology as a theatrical device.
Examples of It in Restaurants
Maybe the most famous example of 3D mapping is Le Petit Chefby artists Filip Sterckx and Antoon Beeck. They work under the collective name Skullmapping. They had decided to take their building size projections to the dinner table.
So, what is it?
It’s the tale of a tiny chef, maybe the size of your thumb, who cooks you up a virtual steak right in front of you. He faces a variety of challenges to make the meal for you. Maybe the most enduring aspect of the animation is that he is trying to make you a meal that is so much bigger than he is.
It became famous when a YouTube videoof it went viral. It has been watched over 6 million times.
It has even grown into a longer version called Le Petit Chef—In the Footsteps of Marco Polothat shows in a pop-up restaurant. What went from a 2-minute animation to keep people entertained while waiting for their food, grew into a 90 minute show.
It takes people on a Silk Road inspired culinary tour with the little tabletop chef as their guide. His journey takes place on the pages of a book that is in front of each guest. Then it plays out on their plates, the waiters place them carefully to fit around the animation.
The dinner course reflects the tiny chef’s journey as he experiments with new ingredients he encounters on his travels.
Other examples are restaurants that use 3D mapping on their walls to create an ambiance that candlelight and soft music used to create.
Why People Like It
It’s fun. It seems simple, but people are entertained by these shows. It’s a great way to fill your time while waiting for food. Even when you go with friends and family, eventually the conversation dies down.
It’s a new form of art. Whether it’s on a dinner table or on the wall of a building, it’s an interesting way to look at things. People can do an animation like Le Petit Chef, or they display images of their art.
It’s Worth Looking Into
This is a great way to bring your restaurant to the next level. While it may be expensive to get all the equipment, this is something that will stay around. While it is on trend at the moment, it seems like it’s going to survive once the trend is over.
You can explore your creativity in many different ways or even get to work with artists. You’ll keep your guests entertained and it’s also a great way to get people to talk about your restaurant.