While every restaurant or commercial eatery knows the importance of getting customers to come in, sit down, relax and enjoy the atmosphere, we also must not overlook another segment of business that has very low overhead and the possibility for an added revenue stream with high profitability.
Your refrigerated merchandiser is meant to capture the attention of your customers and reel in some impulse buys, but if it’s catching their attention in all the wrong ways due to its broken-down appearance, then it may be time to replace.
When it comes to upgrading and updating your restaurant, your focus should be on money generation. A general rule of thumb to follow is that, while you will want to spend money to make money, you’ll want to spend the least amount possible while getting the most bang for your buck! Capitalizing on your current customers can be a great way to increase the cash flow of your restaurant, and an easy way to grab their attention is with an appropriate display case. Investing in display cases is a great way to increase revenue by tapping into impulse buys.