These are truly unprecedented times for the foodservice industry. The coronavirus has disrupted normal services, with restaurants forced to shut down as the public is urged to practice social distancing and self-quarantine. As the crisis drags on and the future remains unclear, there is no better time than now to reflect on ways of how to manage a restaurant effectively in the face of a crisis.
With the ability to give a first impression, spread a viral campaign, and market to a growing population of internet-savvy customers, social media is one of the best investments of time, money, and effort when it comes to marketing your restaurant. By knowing how to organize your method of web-based advertising and utilizing social media websites appropriately, your restaurant can reap the benefits of social media and gain a viral foothold.