ocial responsibility and environmental sustainability are at the forefront for restaurant owners, driving their choices in equipment and ingredients. But with any endeavour comes myths, inaccuracies, and misconceptions - and the ‘green’ foodservice industry is no different.
Chances are, the majority of your customers are on some social media platform. Twitter, Facebook, LinkedIn, Pinterest, Instagram - there are a multitude of social media outlets that can be utilized to reach your customers at little to no cost to you! While you may have recognized the value of social media for brand marketing, avoiding social media pitfalls and keeping your content fresh is key to having a successful social media platform.
In the early 1900’s, restaurants were much different than they are today! Fast forward to 2014, and restaurants have many new advances in technology to help them reach their clientele and serve their customers.
With their ever-shifting foodservice needs and expectations, customers continue to redefine dining experience. And this year, it will involve even less eating out and more off-premise and on-the-go orders; less restaurant waste and more sustainable options. Even non-food retailers are getting in on the action and so are robots and drones. What does this mean for the industry?
While many owners are focused on more traditional means, a new wave of business-savvy managers are testing out the waters of wholesale items in addition to their typical foodservice practices. Restauranteurs are diversifying their business models by adding in wholesale items, helping to increase profits and increase marketability.
With the ability to give a first impression, spread a viral campaign, and market to a growing population of internet-savvy customers, social media is one of the best investments of time, money, and effort when it comes to marketing your restaurant. By knowing how to organize your method of web-based advertising and utilizing social media websites appropriately, your restaurant can reap the benefits of social media and gain a viral foothold.
Watching trends in foodservice is key to staying ahead of the game. In fact, we blog weekly about different ways to freshen your menu to keep up-to-date with the latest trends! A group of patrons who are having a big hand shaping the foodservice industry are college-aged millennials. With around 52 million millennials accounting for 13 billion visits and $73 billion dollars in foodservice establishments in 2010, it pays to take their heed and spend the effort and time in investing in their preferences.
Restaurant marketing strategies like these can help any business make a better connection with their customers, helping to increase return-business and even bringing in first-timers as well. How to make the best holidays marketing? Read this tips!
As if you didn’t already have enough to prepare for this holiday season, Small Business Saturday is just around the corner! With the ability to attract new business and increase immediate sales, here are some innovative ways to reap the most benefits during Small Business Saturday.
If you’ve ever stepped foot in a hip cafe or trendy coffee shop, then you’ve probably seen the amazing chalkboard art that typically accompanies their menus. Consider Starbucks, for example, who always uses chalkboards in different areas of their menu to highlight specials, emphasize new flavors, and give baristas a chance to connect with the customers.
So much goes into making a restaurant a success, and it's not an easy business to break into. In addition to serving amazing food, you'll also need to make a statement in your restaurant design to get diners in the door. Today's savvy foodies aren't just looking for a meal: They want a full dining experience, and that includes creating an unforgettable atmosphere.